EARLY TO BED, EARLY TO RISE
WORK LIKE HELL AND ADVERTISE
Cohen Williams, patriarch of Martha White Foods, would spout this little phrase when people asked him if advertisers should still advertise when the economy was in bad shape. Mr Williams knew it was best NOT TO BURY YOUR HEAD IN THE SAND and hope that things looked better when you came up for air. You just might lose your business!
A Profit Impact Marketing study found that marketers who maintained or INCREASED advertising in a recession bounced back stronger than those who cut their advertising. Their market share grew three times higher than brands that cut spending, and their profits were five times stronger in the first year of economic recovery.
Here's a cable and communications company who, in the face of strong competition, just started a new campaign to reach out to customers in a high impact, positive way...with MUSIC
CLICK TO PLAY:
BILL HOWE JINGLE
Instead of holding back and waiting for better times...they decided to create their own niche in an ever-changing environment of competition.
Call Ann McWilliams at 800 831 3355 or email at annm@tuesdaypro.com
to show your advertisers that it's better to keep a high profile in bad times as well as good. Otherwise, when the dust clears, someone else may be getting YOUR market share. Let the power of affordable musical advertising pull the proverbial "head out of the sand" for your customers. And, in so doing, you also stand to share in our profits.
Call Ann McWilliams at (800) 831-3355 or email at annm@tuesdaypro.com to share in OUR profits and to let us help your advertiser solidify their image in their local market. Just like Coke has made their mark on the world.
Tuesday Productions
16870 W Bernardo Dr.Suite 400
San Diego, CA 92127
annm@tuesdaypro.com
