Resources

Articles

• Why Jingles
• Positioning Statements 101
• How To Create Your Positioning Statement
• Two Kinds Of Positioning Statements

Newsletters

• What? No Jingle?
• Be a Hero
• Early to Bed, Early to Rise, Work Like Hell and Advertise
• When is Enough, Enough?
• Give Yourself a Raise
• Is Music Effective in Advertising?
• National Sound. Local Price.
• Give Us Something to Sing About
• Don't Sell Advertising Short
• Targeting Clients
• Sales are Up! It Must be Tuesday!
• Schedule a Star to Work for Your Advertiser
• Are Car Dealers Good Clients?
• Were Still Here for You
• Why Gamble with Success
• What Does a FREE Custom Music Demo Delivered in 24 Hours Sound Like?
• Getting Your Advertiser to Double their Schedule
• Are Your Clients Hungry for Results?
• Are Your Clients Thirsty for Results?