Resources
Reserve a Copy of Our Book: Sold In Sixty Seconds™: The Local Advertiser’s Guide to Winning With Jingles
By Ann McWilliams and David Mayo
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Chapter 1: Sold in Sixty Seconds
Chapter 2: Music and Memory
Chapter 3: Music That Teaches
Chapter 4: Remember These?
Chapter 5: So, Why Do Jingles Work?
Chapter 6: The Subconscious
Chapter 7: Emotion
Chapter 8: Jingles People Love: Success Stories
Chapter 9: Compete or Get Beat
Chapter 10: The Big Challenge
Chapter 11: Understanding Buyer Behavior
Chapter 12: Problem Recognition
Chapter 13: Information Search
Chapter 14: The Buyer’s Options
Chapter 15: Evaluation of Alternatives
Chapter 16: Purchase Decision
Chapter 17: Post Purchase Behavior
Chapter 18: A Jingle That’s Stood the Test of Time
Chapter 19: The Music
Chapter 20: Anthems
Chapter 21: Swing
Chapter 22: Big Band
Chapter 23: Blues
Chapter 24: Classical
Chapter 25: Traditional Country
Chapter 26: Hot Country
Chapter 27: Jazz
Chapter 28: Motown
Chapter 29: Novelty
Chapter 30: Oldies Rock
Chapter 31: Pop
Chapter 32: R&B
Chapter 33: Rock
Chapter 34: Soft Rock
Chapter 35: All The Right Words
Chapter 36: Positioning Statements and Slogans
Chapter 37: Getting To Know Your Jingle
Chapter 38: Using Your Jingle
Chapter 39: Jingle Do’s and Don’ts
Chapter 40: More Worksheets
Chapter 41: First, A Plan
