It’s amazing that many songs you haven’t heard in years will instantly come back to you… both words and melody. Setting a message to Music is the quickest, most reliable way to get that message remembered. How else could a two-year-old remember something as difficult as 26 letters of the alphabet? Remember… the same “magic” taught America that a certain sandwich was made of…two- all-beef-patties-special-sauce-lettuce-cheese-pickles-onions-on-a- sesame-seed-bun.
Music works on the subconscious. You may not even know it’s working until, suddenly, you’ve got the latest pop hit stuck in your head and it won’t go away. How many print ads or voiceover spots can you recall from just a year ago–or last week, for that matter? Remember… the San Francisco Treat?
Music taps into emotion….it’s the difference between black and white and color. Music can portray the full spectrum of feelings – happy, sad, wholesome, patriotic, sexy, suspenseful, romantic, sincere, etc. Remember… are you over 35? Do you recall Coca Cola’s moving and uplifting “I’d Like To Teach the World to Sing” campaign? Made you want to be a better person, didn’t it? And do so while drinking a Coke. Hard to believe that spot has been off the air for nearly a quarter of a century.
Jingles are instantly recognizable: the impression is made in the first few notes. An effective combination of melody, rhythm and rhyme tells an unforgettable story. Remember… what is the place with the helpful hardware man?
High-quality jingles break through spoken-word ad clutter. They stand out. National-quality music can make commercial breaks more enjoyable. We all remember infectious jingles from years gone by. Wouldn’t it be great if customers in your area couldn’t help but hum along with yours?